Friday, March 8, 2013 —
For the 12th consecutive year, Bojangles’ is supporting the Muscular Dystrophy Association (MDA) through its Shamrocks Against Dystrophy® in-store fundraiser. Through Sunday, March 17, customers can once again support the organization by purchasing a green shamrock for $1 or gold shamrock for $5.
The program is offered at all company-owned Bojangles’ and participating franchise locations. Customers who support MDA by purchasing a $1 or $5 shamrock will be rewarded with a coupon for a free Bo-Berry Biscuit® – a Bojangles’ made-from-scratch buttermilk biscuit filled with blueberries, topped with a sweet icing drizzle.
“For the past 15 years Bojangles’ has sponsored various MDA fundraisers to support local research to find a cure for neuromuscular diseases,” said Bojangles’ President and CEO Randy Kibler. “We appreciate the hard work of our Bojangles’ teams and the generous participation of our loyal customers as we host the 12th annual Shamrocks Against Dystrophy fundraiser. This campaign provides funds for children to enjoy the magical experience of attending MDA Summer Camp for one week.”
This one-of-a-kind camp experience offers a wide range of activities specially designed for young people who have limited mobility or use medical equipment such as wheelchairs. All programs are conducted in a relaxed atmosphere to give campers an unmatched opportunity to develop lifelong friendships, share interests and build self-confidence alongside those dealing with similar challenges.
The cost of sending one child to MDA Summer Camp for a week is $800, and MDA depends solely on the efforts of its corporate supporters to raise these funds. Last year, the Bojangles’ company and franchise restaurants raised a new Shamrocks record of over $423,000, sending over 530 children to MDA Summer Camps throughout the brand’s operating markets. The goal this year is to exceed last year’s record and provide more children the opportunity to experience the joys of MDA Summer Camps.
Additional information regarding Bojangles’ and the company’s philanthropic work is available at www.bojangles.com, and further details on the Muscular Dystrophy Association can be found at
www.mdausa.org.
About Bojangles’
Founded in 1977 in Charlotte, N.C., Bojangles' Restaurants Inc. serves all of its proprietary menu items, such as made-from-scratch buttermilk biscuits, Legendary Iced Tea™, delicious fixin’s and specially seasoned, never frozen fried chicken. Bojangles’ boasts more than 500 locations in 10 states, primarily in the Southeast, and the District of Columbia as well as two international restaurants. For more information, visit www.bojangles.com or follow us on Facebook and Twitter.
About Muscular Dystrophy Association
MDA is a voluntary health agency working to defeat 43 neuromuscular diseases through programs of worldwide research, comprehensive service, and far-reaching professional and public health education. For more information about MDA, please visit www.mdausa.org.
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Bojangles' Supports Muscular Dystrophy Association®
FOR 12TH CONSECUTIVE YEAR DURING IN-STORE FUNDRAISER
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